Amy Shackelford

Amy Shackelford, CMP, currently serves as the Director of Digital Philanthropy at Texas Christian University since September 2022. Previously, Amy held the position of General Manager at both PalmWood Event and Conference and Branch & Bird from April 2018 to September 2022, where responsibilities included curating marketing strategies and developing corporate narratives to enhance brand awareness. Before that, Amy was the President of Sedona Productions at Cendera Center from August 2011 to April 2018, focusing on marketing and communications strategies to promote event venues. Additionally, experience includes roles as Director of Catering and Event Sales at City Club Catering and Catering Manager at The Fort Worth Club, emphasizing strategic marketing plans and high-end event production. Early in a professional career, Amy worked in sales at Lakeland Marketing. Amy holds a Bachelor of Business Science in Marketing and Religion from Texas Christian University, completed in 2000.