The AA
Claire Mansell is an accomplished Senior Marketing Manager at The AA, overseeing multi-channel acquisition and retention strategies to drive commercial and marketing success. Prior to this role, Claire served as Retail Marketing Controller at Sky, managing strategic marketing directions across TV, Broadband, and Mobile, and achieved significant sales uplifts through targeted campaigns and cross-functional collaboration. Claire's extensive experience includes marketing management roles at Countrywide Plc, the National Landlords Association, and LMS Ltd, where notable contributions included the development of CRM strategies and the implementation of successful digital marketing initiatives. Claire holds a Professional Postgraduate Diploma in Marketing from CIM and has an extensive background in strategic marketing planning and execution.
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The AA
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AA plc is a British motoring association founded in 1905, which currently provides car insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services.