Colleen O'Day

Colleen O'Day is a seasoned professional in content strategy and marketing with extensive experience in driving organic growth and enhancing brand visibility. Currently serving as the Senior Director of Content Strategy at The Health Management Academy since July 2024, Colleen previously held various roles at 2U, including Director of Marketing, Operations and Content, where strategic marketing initiatives generated over 600,000 unique leads. Other notable positions at 2U included Director of Content Marketing and Senior Manager of SEO Outreach & Content Marketing, focusing on content strategy and SEO efforts. Earlier experience includes a role as Channel Account Manager at Awareness Technologies, where Colleen successfully expanded the partner program, and supervisory duties at the University of Connecticut, overseeing student support services. Colleen holds a Master of Science in Digital Communication and Media/Multimedia from the S.I. Newhouse School of Public Communications at Syracuse University and a Bachelor of Arts in Communication Sciences and Disorders from the University of Connecticut.