This initiative builds on our Trust, Governance and Pro-Society Innovation work to understand more about the influences which allow addictive products to flourish and how they can be changed to prevent un-addiction. Our premise is that most addictions are in fact predictable and preventable if there is a policy will to take the necessary steps to stop them and to fund effective engagement with those already addicted. 

It incorporates our project Action on Recreational Vaping - www.recreationalvaping.org. 

Co-directors are Hilary Sutcliffe and Joe Woof.

The Addiction Economy

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