The Amenity Collective
Troy Lindbeck is an accomplished marketing and operations executive with extensive experience in various leadership roles. Currently serving as Chief Operating Officer at The Amenity Collective since February 2025, Lindbeck has also been a Board Member on the Digital Marketing Advisory Board at the University of South Florida Muma College of Business since January 2018. Previous positions include Vice President of Operations and Vice President of Marketing at Pinch A Penny Pool Patio Spa, where responsibilities encompassed franchise development and strategic marketing direction. Lindbeck's earlier career includes significant roles at RaceTrac Petroleum as Director of Marketing Programs and Community Marketing, as well as positions at DICK'S Sporting Goods and Golf Channel. Lindbeck holds a Bachelor of Science degree in Marketing from the University of Central Florida.
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The Amenity Collective
The Amenity Collective, a wholly owned subsidiary of FirstService Corporation (NASDAQ: FSV), is North America’s leading provider of single-source solutions across the aquatics, fitness, and recreation industries. With over 40 years of expertise and a hospitality-centric approach, the company generates $400M+ in annual revenue and operates 11 brands across the United States and Canada. Backed by a dedicated team of 1,400+ full-time and 10,000+ seasonal team members, The Amenity Collective delivers customized services—staffing, construction, design, consulting, and operations—to supercharge long-term success for clients and their aquatics, fitness, and recreation spaces. Discover more at amenitycollective.com.