The Behavioural Insights Team
Dr Michael Hallsworth is Managing Director of BIT Americas. Before his current role, Michael led BIT’s global work on health and tax for five years. Michael was previously a Senior Policy Advisor in the Cabinet Office of the UK government and has in-depth experience of both policy development and service delivery for national governments and international organizations. Michael has also been a leading figure in developing the field of applying behavioral science to government, having authored several influential frameworks such as EAST, Behavioral Government, and the MINDSPACE report (which has been cited more than 800 times to date). His work has been published in, among others, The Lancet, the Journal of Public Economics, and Nature Human Behaviour. He is the author of the book Behavioral Insights (MIT Press, 2020).
Michael has a PhD in behavioral economics from Imperial College London, and a First Class MA and MPhil from the University of Cambridge. He is an Assistant Professor (Adjunct) at Columbia University and an Honorary Lecturer at Imperial College London.
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The Behavioural Insights Team
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The Behavioural Insights Team, also known unofficially as the "Nudge Unit", is a social purpose organisation that generates and applies behavioural insights, officially to inform policy and improve public services.