Pamela Jimenez

Pamela Jimenez is a seasoned marketing professional with extensive experience in CRM marketing and strategy. Currently serving as Senior Manager of CRM Marketing & Strategy at The Betesh Group since April 2025, Pamela has previously held the position of Marketing Manager at Matouk from 2023 to March 2025, and Manager of CRM & Digital Marketing at HydraFacial from 2022 to 2023. Prior roles include Manager of CRM & Digital Strategy at Leica Camera North America (2021-2022), CRM Manager for Spa and Retail at The Ritz-Carlton Hotel Company (2018-2021), and various positions at e.l.f. Cosmetics from 2010 to 2018, culminating in the role of District Manager for the Northeast and California. Pamela Jimenez holds an M.B.A. in Business Administration, Management, and Operations from the Jack Welch Management Institute and a BASc in Fashion Marketing and Management from Berkeley College.