The Beverage Incubators
Joe Farinella is an accomplished leader in the beverage industry, currently serving as the Founder and CEO of The Beverage Incubators, LLC since January 2021. Prior to this role, Farinella held the position of Vice President of R&D at Imbibe Inc from March 2013 to December 2020, where significant contributions included overseeing a team of over 60 R&D professionals and successfully developing and commercializing more than 200 beverage SKUs and 500 new flavor ingredients annually. Farinella's earlier experience includes key roles at PepsiCo, where leadership in product development for the Gatorade brand led to innovative launches and advancements in process engineering. Farinella holds a Bachelor of Science degree in Chemical Engineering from the University of Illinois Urbana-Champaign.
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The Beverage Incubators
TBI's core mission is to help our customers develop and launch great-tasting, innovative beverage products. We combine the best practices & technical rigor of a Fortune 500 CPG company with the speed, agility & personalized attention of a small, boutique product development firm. With over 100 combined years of experience in the design, development and commercialization of food & beverage products, TBI offers services supporting all aspects of the innovation process - from concept development through production. Through its network of partnerships with small-scale co-packers, sales/marketing experts, consumer research companies, packaging suppliers, graphic design and social media firms, The Beverage Incubators can help with all activities involved in successfully bringing a new beverage product to the marketplace. Partner with TBI to turn your beverage idea into a successful product on the shelf. Reach out to us today!