The Central Group
Christopher Chong is an accomplished professional in the creative industry with extensive experience in design and leadership. Currently serving as Associate Creative Director at The Central Group since April 2013, Christopher previously held the position of Senior Designer at both RockTenn and The Central Group. Earlier career roles included Creative Director at Sam Chung & Associates Inc. and Senior Product Designer at Innomind. Christopher began the career as an Industrial Designer at Team Concepts Electronics and progressed through various design roles, including Graphic Designer at Hardcraft Industries Limited. Educational background includes a BA(Hons) in Industrial Design and a Diploma in Design from The Hong Kong Polytechnic University, as well as a certification in ISO 9000 Quality Management System.
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The Central Group
The Central Group is a Performance at Retail company that ensures the highest possible return on your marketing-at-retail investment. To achieve maximum results, we combine the most unique shopper research techniques, the best of applied innovation through design, excellence in operations and retail execution, all offered at the highest possible value. We are an award-winning, full-service designer and manufacturer of marketing-at-retail merchandising solutions. Our professional team works from a state-of-the-art complex to produce innovative packaging and in-store displays that deliver unsurpassed value to our clients. Combine Central’s world-class manufacturing capabilities, with its unrivaled creativity, and you come up with the most intelligent and innovative solution for your objective — guaranteed. Your experience at Central begins with confidence that your organization will be building relationships with a team of highly experienced passionate industry professionals who have the best interests of your business at heart. Our people have decades of industry knowledge and experience from the entire marketing-at-retail spectrum allowing us to customize a solution uniquely suited to your business challenges. We can help you win at Retail because we are: - a vertically integrated retail marketing company focused on client performance - industry leaders in the areas of display, packaging and technology solutions - recognized as one of Canada’s best managed companies and top employers - 4 facilities and over 400m sq. ft., including design, state-of-the-art manufacturing and fulfillment - all Quality and Environmental accreditation including FSC, SFI and PEFC certifications - deep corporate social responsibility commitments - largest and most diverse design group with a history of history of 35+ years of industry leadership