The Central Group
Yasmin Hussain is a seasoned professional with extensive experience in category strategy, insights, and analytics across various industries. Currently serving as Senior Manager of Category Strategy at The Central Group since July 2019, Yasmin leads an in-house team focused on data-driven marketing strategies, supports business development, and champions internal insights. In addition, Yasmin has been a Luxury Travel Advisor at Travel Edge and the Founder & Owner of Decomplicate, which specializes in simplifying marketing through data insights. Previously, Yasmin held key roles at Nielsen, where achievements included receiving the Nielsen Impact Award, and at Hansa Research Group, progressing from Research Executive to Associate Research Director. Academic qualifications include an MBA in Communication Management from Symbiosis Institute of Media and Communication and a B.Tech in Information Technology from the Institute of Technology and Management.
The Central Group
The Central Group is a Performance at Retail company that ensures the highest possible return on your marketing-at-retail investment. To achieve maximum results, we combine the most unique shopper research techniques, the best of applied innovation through design, excellence in operations and retail execution, all offered at the highest possible value. We are an award-winning, full-service designer and manufacturer of marketing-at-retail merchandising solutions. Our professional team works from a state-of-the-art complex to produce innovative packaging and in-store displays that deliver unsurpassed value to our clients. Combine Central’s world-class manufacturing capabilities, with its unrivaled creativity, and you come up with the most intelligent and innovative solution for your objective — guaranteed. Your experience at Central begins with confidence that your organization will be building relationships with a team of highly experienced passionate industry professionals who have the best interests of your business at heart. Our people have decades of industry knowledge and experience from the entire marketing-at-retail spectrum allowing us to customize a solution uniquely suited to your business challenges. We can help you win at Retail because we are: - a vertically integrated retail marketing company focused on client performance - industry leaders in the areas of display, packaging and technology solutions - recognized as one of Canada’s best managed companies and top employers - 4 facilities and over 400m sq. ft., including design, state-of-the-art manufacturing and fulfillment - all Quality and Environmental accreditation including FSC, SFI and PEFC certifications - deep corporate social responsibility commitments - largest and most diverse design group with a history of history of 35+ years of industry leadership