Trang Dang

Head Of Omnichannel Marketing And CRM At CRC Sports at The Central Group

Trang Dang has a diverse work experience spanning multiple roles and companies. Trang is currently the Head of Omnichannel Marketing and CRM at CRC Sports, where they lead teams in various areas such as campaigns, social media, performance marketing, UX|UI, partnerships, and CRM. Trang also oversees the eCommerce Profit and Loss (P&L) and focuses on sales, gross profit margin, and marketing spending. Trang has successfully driven year-on-year growth for marketplace channels through tailored marketing strategies on various platforms.

Prior to their current role, Trang worked as a Marketing Analyst and Strategy at CRC Sports, where they conducted comprehensive analysis of P&L statements to identify areas for improvement and provided strategic recommendations for enhanced financial performance. Trang also prepared detailed reports and analyzed cross-departmental financial metrics to identify cost-saving opportunities and increase overall efficiency.

Trang's earlier experience includes working as a Brand Manager at CRC Sports, where they implemented an Open-to-Buy (OTB) strategy and utilized data analytics for inventory management and product assortment decisions. Trang also implemented a retail product planogram to optimize product placement and maximize sales.

In addition to their roles at CRC Sports, Trang has worked as a Management Associate, analyzing purchase patterns and attitudinal data to identify CRM growth opportunities, assisting in plan development and tracking campaign performance, and optimizing data collection procedures.

Before joining CRC Sports, Trang gained customer service experience as a Customer Assistant at Marks and Spencer and as a Hostess/Food and Beverage Team Member at Bangkok Brasserie Restaurants. Trang also worked briefly in customer service at One Stop Stores Ltd.

Overall, Trang has demonstrated their expertise in marketing strategy, data analysis, CRM, inventory management, and customer service through their various roles and has contributed to the growth and efficiency of the organizations they have worked with.

Trang Dang completed their Bachelor of Arts (B.A.) degree in Accounting and Finance from the University of Winchester in 2017. Later in 2018, they pursued their MSc in Accounting and Finance from the University of Southampton. There is no provided information regarding Trang's education before attending the University of Winchester.

Location

Bangkok, Thailand

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