THE CHARLES GROUP
Samantha Edwards is a highly experienced individual in the creative industry, with a background spanning over two decades. Beginning their career as a Designer at Abacus Media, Samantha has since held positions such as Associate Partner/Creative Director at SKAGGS, Creative Director at GLOBAL POINT NY, and currently serves as the Co-founder and Chief Creative Officer at THE CHARLES NYC. Samantha obtained their BA (hons) First Class degree in Graphic Design from The University of Salford.
THE CHARLES GROUP
Based in New York City, THE CHARLES was founded by Aaron Edwards and Samantha Edwards in 2011. Driven by their respective passion for culture, creativity, business strategy, finance and technology, they sought to create a digital-first agency that would do things differently. Born and raised in St. Kitts, Charles Alfred Sealay was Samantha and Aaron’s great- grandfather. He was a popular man who transcended the boundaries of race and class inequality to make a success for himself and his family. Naming the agency after him, the siblings hope to leave a legacy behind for years to come.