The Classic Center
Eric Williams is an accomplished sales professional with extensive experience in the arena and consumer goods sectors. Currently serving as an Arena Sales Executive at The Classic Center since January 2020, Eric previously held the position of District Sales Leader at Frito Lay North America from 2011 to 2019. During tenure at Frito Lay, Eric received the prestigious Herman Lay Award in 2015 and was recognized with two Zones of the Year accolades in 2015 and 2018 for outstanding performance. Eric consistently excelled in achieving sales targets for six consecutive years through effective sales strategies, team coaching, and strong customer engagement. Eric holds an Associate's Degree in Applied Science, Accounting and Finance from Wire Grass Technical College, earned between 2007 and 2009.
The Classic Center
About The Classic Center: Home to almost 700 events each year, The Classic Center is Northeast Georgia's premier award-winning convention center, performing arts theatre, multipurpose arena, and covered outdoor pavilion. Located in the heart of downtown Athens, Georgia, The Classic Center provides unique meeting space, outstanding special events services, and a wide range of entertainment options, making this unconventional convention center the choice for conferences, meetings, and special events! With in-house catering services through Levy, audiovisual services through Onsite, and Marketing & Registration services, The Classic Center is a one-stop shop for your event. Home to the UGA Ice Dawgs hockey team, Athens Wine Weekend, and several workforce development programs, The Classic Center is an Athenian experience like no other. Brand Statement: Through a thoughtfully planned and conveniently placed facility, located in a uniquely vibrant and charming cultural environment, and a proactive, creative approach to customer service, The Classic Center elevates the experience of events to exceed the expectations of our guests. Core Values: Hospitality, Teamwork, and Servant-Style Leadership Mission: The Classic Center Authority shall enhance the quality of life in Athens-Clarke County by serving as the cultural, civic, and social center of the Southeast and by generating maximum economic impact.