Clique Brands
Sabrina Paparella has a wealth of work experience in the SEO and copywriting fields. From 2016 to present, they have been with Clique Brands, where they have held the roles of Sr. SEO Manager, SEO Manager, SEO Content Manager, and Contributor Editor. Prior to that, from 2014 to 2016, they were with Coalition Technologies as Lead Copy Manager and Copy Manager. From 2013 to 2014, they were Lead Copy Editor at Red Hen Press. In their roles, they have directed search strategies, managed site optimization projects, researched and overseen keyword-driven content, refined search strategies, ideated and edited content, reviewed and onboarded freelancers, performed top line edits, strategized packaging and formatting of content, managed editorial calendars, copyedited novels, short stories, and poetry collections, and oversaw corrections of copy editing teams.
Sabrina Paparella earned a Bachelor of Arts (B.A.) in English Language and Literature from the University of California, Riverside between 2008 and 2011. Sabrina then went on to earn a Master of Arts (M.A.) in English Language and Literature from Claremont Graduate University between 2012 and 2014.
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Clique Brands
Named to Fast Company's Most Innovative Companies list in 2017 and as Digiday's most innovative publisher in 2018, Who What Wear is an international fashion company known for its content sites—whowhatwear.com and whowhatwear.co.uk—and its affordable, size-inclusive, and trend-forward line of clothing and accessories. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping career podcast Second Life, which is hosted by Kerr. In 2019, Who What Wear launched a sister company, Versed, which is a clean skincare line with 19 products all under $20. Headquartered in Los Angeles, Who What Wear also has offices in New York City, London, and Minneapolis, and has Amazon, Greycroft Partners, BDMI, WndrCo, and others as key investors.