The Coca-Cola Company
Caron Watt serves as Senior Director of Connections and Media for the North American Operating Unit at The Coca-Cola Company, managing media investment strategy and measurement across the Coca-Cola TM portfolio. With extensive experience in integrated marketing communications, Caron has successfully led teams in various roles, implementing innovative media attribution models and optimizing marketing expenses exceeding $20 million. Achievements include significant increases in SEO/SEM effectiveness, development of crisis management strategies, and enhancements in digital consumer engagement. Caron's expertise extends across major campaigns, including the FIFA Women’s World Cup and the Share a Coke initiative, utilizing data-driven insights to inform marketing strategies. Educational accomplishments include a BA (Honours) in English from Western University and a degree in Public Relations and Marketing from Humber College.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.