The Coca-Cola Company
Clifford Machoka is a seasoned professional with extensive experience in public affairs, communications, and sustainability across various sectors. Currently serving as the Senior Director of Public Affairs, Communications & Sustainability for East & Central Africa at The Coca-Cola Company, Clifford previously held significant roles at Nation Media Group, including Head of External Affairs & Marketing and Group Head of Corporate & Regulatory Affairs. Additional leadership experience includes overseeing the Presidential Debates Secretariat in Kenya and managing government relations at British American Tobacco. Clifford has also contributed to academia as a Visiting Faculty member at NALSAR University of Law and has academic credentials including an LLM (Cum Laude) from Maastricht University and a B.A., LL.B (HONS) from NALSAR University.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.