The Coca-Cola Company
Ighor Melo has extensive experience in the beverage industry, currently serving as the Value in Kind and Cluster Lead for the FIFA World Cup 2026 Team at The Coca-Cola Company since November 2015, with a progressive career trajectory that includes roles such as Global Senior Director Shopper Data, Global Shopper Data Senior Manager, and various positions in commercial strategy and marketing. Prior to this, Ighor was a Coca-Cola Ambassador for One Young World and held a position in customer experience at Apple. Ighor's earlier career includes significant roles at Solar Coca-Cola, including Coordinator of Trade Marketing and Stadium Manager for the Arena Pantanal during the 2014 FIFA World Cup. Ighor holds a Master’s degree in International Business from London Metropolitan University and a Bachelor’s degree in International Relations from Universidade Estadual Paulista Júlio de Mesquita Filho.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.