The Coca-Cola Company
Karen McRae is a seasoned professional with extensive experience in business development and category management within the beverage industry. Currently serving as a Business Development Manager at The Coca-Cola Company since January 2007, Karen functions as a subject matter expert and strategic partner for the Minute Maid East region, focusing on driving growth in the functional beverage category through valuable insights for sales teams and retailers. Previously, Karen held roles such as Senior Manager of National Category Insights, where responsibilities included the creation of national selling decks and fact-based sales materials, and Senior Category Manager for Odwalla, leading category management initiatives and team training. Prior experience at Eastman Kodak involved sales management and planning, where Karen was instrumental in developing business strategies for multiple product lines. Holding a BS in Marketing from Miami University, Karen combines analytical expertise with a strategic approach to drive results.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.