The Coca-Cola Company
Lindsey Aitken is a seasoned professional in digital marketing and eCommerce with extensive experience at The Coca-Cola Company since June 2015, currently serving as Senior Director of eCommerce - Strategy, Planning & Capabilities. Lindsey has held various roles including Director and Senior Marketing Strategist for the SUBWAY Global Account Team, where key initiatives included leading omnichannel retail experimentation and developing strategic digital pilots to enhance profitability within the Coca-Cola system. Previous experience includes positions at CSE managing Coca-Cola brands, MSLGROUP with a focus on digital strategy and blogger engagement, and early roles as a Public Relations Intern. Aitken holds a Bachelor of Science degree in Public Relations from The University of Texas at Austin.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.