The Coca-Cola Company
Malcolm Bruni has over 30 years of experience in marketing and business development, with a significant tenure at The Coca-Cola Company since March 1999. Currently serving as Vice President of Frontline Marketing for the Central and West Zones within the North American Operating Unit, Malcolm has a proven track record of leading marketing strategies across various regions and channels, including college and professional sports. Previous roles include Vice President of Region Marketing Assets and Activation, where Malcolm managed a team negotiating exclusive rights agreements, and Director of Marketing for Coca-Cola Foodservice, focusing on strategic marketing across the Northeast. Prior to Coca-Cola, Malcolm accumulated experience at Procter & Gamble in various roles, including Account Executive, Operations Manager, and Sales Representative. Malcolm holds a BA in History and Economics from Emory University.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.