The Coca-Cola Company
Oana Vlad is a seasoned marketing professional currently serving as Vice President of Global Brand Strategy for Sprite at The Coca-Cola Company, where responsibilities include leading the global strategy and expansion of Coca-Cola Zero Sugar and spearheading Coca-Cola Creations. Oana's prior roles at The Coca-Cola Company included Brand Director and Senior Brand Manager for Coca-Cola TM, where efforts focused on growth strategies and innovative marketing initiatives. Oana's experience also encompasses cross-functional positions early in a career that includes an IMBA focused on Marketing and International Business from the Darla Moore School of Business, and a BA in Mass Communication and Romance Languages from The University of Georgia. Additionally, Oana has demonstrated skills in branding and account management through prior positions in media and sales, underlining a comprehensive background in strategic marketing.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.