The Coca-Cola Company
Vanessa Alley currently serves as the Senior Manager of Business Intelligence at The Coca-Cola Company since October 2023, following a significant tenure at Microsoft, where from October 2015 to March 2023, roles included Senior Analytical Lead for Retail & CPG and Team Learning & Development Lead. Prior experience at Yahoo from January 2012 to October 2015 involved managing search and native advertising for the Technology and Telecommunications sector. At InterContinental Hotels Group, from July 2008 to January 2012, Vanessa Alley led global web and interactive marketing strategies and specialized in paid search marketing for a large portfolio of hotels. Earlier roles included Online Marketing Manager at Interhome (2007-2008) and experience in branding campaigns within the travel and hospitality industry. Vanessa Alley holds a Bachelor of Science degree in Advertising with a focus on Photography from Appalachian State University.
The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.