The Coca-Cola Company
Vicente Vallejo is an accomplished executive with extensive experience in commercial strategy and operations at The Coca-Cola Company since 1995. As Group Director of Commercial Strategy & Operations, Vicente developed a highly effective regional commercial strategy, significantly enhancing operating income for the largest bottler. Key achievements include winning Coke’s best-run division award and driving double-digit growth through strategic portfolio management. Vicente's leadership in revenue growth management and shopper marketing established standards that resulted in incremental revenue gains across the global system. Previous experience includes pivotal roles in production and supply chain management at Baxter International Inc., where Vicente implemented 6-Sigma methodologies and modernized manufacturing processes, leading to substantial sales growth. Vicente holds an MBA from The University of Texas and a Master's in Industrial Engineering from Virginia Tech.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.