The Craftory
Confusingly, Jon doesn't wear glasses. He does, however, have a far-sighted eye for challenger chutzpah, and an outstanding network of mostly bespectacled allies in the Valley.
Jon is an entrepreneur himself to the core, with multiple ventures and exits to his name. He is our Overseas Emissary to The Colonies, which he endearingly keeps correcting as "America". In turn, we keep correcting his spelling. Reach out to Jon if you're based West of Greenland.
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The Craftory
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The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.