The Crossroads Group
Sarah “Danni” Beatty earned a B.A. from the University of Alabama with a major in Advertising and Consumer Specialization and earned an almost-perfect 3.97 GPA. Following two internships, one of which was with the West Alabama Chamber of Commerce, Sarah transitioned into the role of Market Research Manager & Analyst with EthniFacts, a firm near Dallas, TX. In early 2022, Sarah joined the team at The Crossroads Group and quickly immersed herself in a lead role for a wide array of important client projects, managing all aspects of the data collection, analysis, and reporting process as well as the client relationships.
The Crossroads Group
Since 2003, the mission of The Crossroads Group is simply to help organizations hear and respond to the voice of the customer/stakeholder and report findings in a manner that facilitates effective follow-up action at all levels (from senior leadership to front-line staff). While specializing in the community health center, rural health clinics, health departments, and other primary care delivery organizations, the Crossroads Group also is experienced in providing services for pharmacies, specialty care centers (e.g. Nephrology), Emergency Rooms, and hospitals. The Crossroads Group is also experienced working with health plans and health plan surveys and has provided services in other industries such as education, residency programs, and banking and has implemented several custom surveys to assess special programs or grant-funded projects.