The DDA Group
Sonia Lehal is an experienced professional in the fields of digital marketing and account management, currently serving as Senior Account Director at The DDA Group since February 2023. Prior to this role, Sonia held multiple positions at BMAS Agency, including Digital Director, Head of Digital, and Digital Marketing Executive from August 2018 to February 2023. Experience also includes a role as Social Media & PR Executive at SIMMI and a position as Instructor at Zumba. Earlier in the career, Sonia worked in various capacities within PR and social media at Psaila PR, including assistant roles and press coordination. Sonia holds a Master of Arts in English Literature (British and Commonwealth) and a Bachelor of Arts in the same field from the University of Westminster, complemented by a solid educational foundation from Welling Secondary School.
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The DDA Group
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DDA is the leading global film and entertainment communications practice, offering a bespoke service and a truly worldwide reach for the Creative Industries. From offices in London and Los Angeles, and affiliates throughout the world, DDA provides creative and insightful strategies and, turnkey campaign solutions for film, television and brands. DDA’s broad portfolio of services includes public relations, strategic consultancy, event management, digital & social, insight & analytics, brand development, creative design, and Awards Campaigns.