The Dean Group
Aaron Barry is an experienced marketing professional currently serving as the Group Brand & Campaign Manager at The Dean Group since April 2025 and a Non-Executive Board Director for Dublin LGBTQ+ Pride CLG since March 2023. With a diverse background in marketing roles, including a Marketing Manager position at Hays and Group Marketing Manager at O'Callaghan Collection, Aaron has developed and executed comprehensive marketing strategies that drive brand growth and revenue. As a freelance SMB marketing consultant since August 2015, Aaron has worked with various Irish SMEs. Academic qualifications include an M.Sc. in Business Management from UCD Michael Smurfit Graduate Business School and additional certifications in Digital Marketing and Public Relations.
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The Dean Group
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The Dean Group is Ireland’s leading hotel & lifestyle group. Bold in spirit, innovative in design and warm in welcome. The group is made up of over 20 brands across Dublin, Cork & Galway. That includes The Dean, The Devlin, The Mayson, The Clarence, Glasson Lakehouse, and newly launched The Leinster. The group is a dynamic collection of hotels filled with bars, restaurants, cinemas and gyms across Ireland, redefining the traditional hotel model by thinking creatively to meet the needs of the modern explorer. Offering exciting spaces in which to rest, connect, work, create, and discover, the hotels contribute to the cultural fabric of Ireland’s vibrant cities and communities through the support and promotion of local Irish art in all its wonderful forms.