THE DEN
Cheryl Calverley is a seasoned marketing and business leader with extensive experience in various sectors, currently serving as Co-Founder of the Den Club since October 2022 and Founder of Voodoo since February 2019, providing consultancy focused on innovation and growth strategies. Previously, Cheryl held the roles of Chief Executive Officer and Chief Marketing Officer at eve sleep, and before that, Marketing Director at The AA and Masterbrand Marketing Manager at Birds Eye Iglo Limited, where significant contributions included executing a £21m advertising strategy and leading successful brand campaigns. Cheryl's earlier career features roles at Unilever and Petroleum Economics, complemented by academic credentials, including a Fellowship from The Marketing Academy and a BSc in Psychology from Goldsmiths, University of London.
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THE DEN
THE DEN is the world's first youth hospitality brand. Using a parent funded model to create mass access to a network of incredible local venues for 12-17s, with inclusive games and unmissable events, membership of THE DEN gives teenagers a kick-ass alternative to their screens and a kick-start to their social confidence. Doing for youth clubs what flight club did for darts, THE DEN is a new commercial concept in early development, and currently raising investment under SEIS/EIS to launch the first location in Kentish Town. The Den has been developed by its co-founders, Cheryl Calverley (ex-CEO eve sleep) & Paul Billingsley (ex-MD adam&eveDDB), and is designed to tackle the most profound challenge facing this generation - record levels of social anxiety and loneliness amongst teenagers. This is a generation scarred by lockdown, swallowed up by social media, and starved of places to go. THE DEN will change all that. It takes the best of membership clubs, youth organisations and hospitality to create a profitable business model that sits at the forefront of the IRL revolution. In five years there will be 11 Dens with over 10,000 members, and every single teenager who joins will be a happier and more socially confident person by the time they leave. THE DEN is currently fundraising, and keen to bring on board investors who realise the unique commercial potential of this venture and share our fundamental belief that life is better in real life.