The Directions Group
Anna Snell currently serves as the Vice President of Client Service at Directions Research, Inc., where tenure began in 2017 after progressing through roles including Senior Account Executive, Account Executive, Account Manager, and Research Analyst. In addition to this position, Anna holds the role of Advisory Board Member for the University of Georgia's Master of Marketing Research Program since 2023. Prior to Directions Research, Anna worked as a Research Manager/Analyst at M/A/R/C Research from 2016 until September 2017. Anna earned both a Master's Degree in Marketing Research and a Bachelor's Degree in Marketing from the University of Georgia.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience