The Directions Group
Ashley Bonser is a Research Analyst at Directions Research, Inc. since January 2020, with prior experience as a Market Research Intern at Delta Air Lines and a Marketing Specialist at County National Bank. In addition to these roles, Ashley worked as a Government Employee at the Jackson County Clerk’s Office, a Cashier at DICK'S Sporting Goods, and an Associate at Panera Bread. Academic credentials include a Bachelor's degree in Public Relations and Marketing from Western Michigan University and current studies towards a Masters of Science in Marketing Research at Michigan State University’s Eli Broad College of Business.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience