The Directions Group
Betty Berling is an accomplished professional in the field of market research with extensive experience in various roles across multiple companies. Currently serving as a Senior Account Manager at Directions Research, Inc. since October 2021, Betty previously held positions including Senior Research Lead at Gongos, Inc. and Senior Research Analyst at Directions Research, Inc. Betty's background includes significant expertise as a Senior Research Director at ORC International, specializing in complex methodologies and best practices in research design, sampling, and analytics. Throughout a distinguished career that began in 1985 with Burke Marketing Research, roles have included Analytical Research Manager at MRSI, Account Manager at MarketVision Research, and Principal at McLauchlan & Associates, leading diverse client projects across industries such as pharmaceuticals, telecommunications, and consumer packaged goods. Betty holds an MBA in Marketing and Quality Assurance from the University of Cincinnati and a B.S. in Marketing from Miami University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience