The Directions Group
Carley Metsker is a seasoned professional in the field of marketing research, currently serving as Senior Vice President and Group Director at Directions Research, Inc. since June 2000. Prior to this role, Carley held the position of Analyst at Ottum Research & Consulting from May 1998 to October 1999. Educational qualifications include a Master’s degree in Marketing Research (MMR) from the University of Georgia - Terry College of Business and a Bachelor of Business Administration (BBA) in Marketing from Eastern Michigan University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience