The Directions Group
Cindy Tullis serves as the Senior Vice President of Client Services at Directions Research, Inc. since July 2010, leveraging extensive experience in global and domestic research within the medical device and pharmaceutical sectors. Prior to this role, Cindy spent five years as a Market Research Manager at Ethicon, Inc., along with a decade of service at Directions Research, Inc. as a Senior Research Manager. Cindy possesses strong consultative skills in methodological design and insight interpretation, acting as a strategic partner who collaborates effectively with cross-functional teams to utilize research for business growth. Cindy earned a Bachelor of Science in Business Administration with a focus on Marketing from The Ohio State University Fisher College of Business.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience