The Directions Group
Kacie Jensen is a seasoned professional with extensive experience in market research and client consulting. Currently serving as a Senior Account Executive and Owner at Directions Research, Inc. since September 2014, Kacie excels in providing customized quantitative and qualitative solutions to address client business objectives. Previous roles at Directions Research included Account Executive and Account Manager, where Kacie developed collaborative relationships while delivering actionable insights. Prior experience at Nielsen from June 2010 to September 2014 encompassed positions as Associate Manager, Senior Research Analyst, and Research Analyst, focusing on product consulting, market research, and consumer data analysis for major brands. Kacie also worked as a Mathematica Calculus I Tutor during time at the University of Illinois at Urbana-Champaign, where a BA in Economics, History, and African Studies was obtained.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience