The Directions Group
Kristin Chatila is a seasoned professional in the field of market research and consumer insights, currently serving as a Sr. Account Executive and previously as a Sr. Account Manager at Directions Research, Inc. since February 2021. Kristin's extensive experience includes roles at Tenet Health in Consumer Insights & Strategy, and as a Sr. Market Research Manager at Children's Health System of Texas. Previous positions include Lead Market Research & Analysis Manager at AT&T and Project Manager at DSS Research. Kristin began their career as a Panel Community Manager at Toluna USA and has also worked as a Jr. Account Executive at Fusionista and as Marketing and Membership Director for the Greater Fort Worth Builders Association. Educational credentials include a Master of Science in Marketing Research, an MBA in Business Administration, and a BBA in Marketing, all from The University of Texas at Arlington.
This person is not in the org chart
This person is not in any teams
The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience