The Directions Group
Lee Ann Evans is an experienced research professional currently serving as Director of Research Insights at Directions Research, Inc. since July 2019. With a robust background in managing qualitative and quantitative research projects, responsibilities have included client communication, questionnaire development, and report preparation. Prior experience includes roles as Insights Director at Research America, Inc., Senior Community Manager at Ipsos SMX, and Account Manager at Illumination Research. Lee Ann has consistently demonstrated expertise in client relationship management, proposal writing, and strategic planning throughout a career that began as a Research Associate at Nielsen. Educational qualifications include an MBA from Xavier University and a BA in Psychology from Bowling Green State University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience