The Directions Group
Michelle Kraus currently serves as Manager of Analytics at The Directions Group since July 2021, after a lengthy tenure at Convergys from August 2000 to June 2021, where Michelle held multiple roles including Senior Analyst/Analytic Manager and Senior Project Manager in CX Analytics. Michelle began their career as a Programmer Analyst specializing in C++ systems development and progressed through various analytical roles, focusing on data management and research analysis. Michelle holds a Bachelor's degree in Computer Science and Math from Northern Kentucky University, complemented by earlier studies at Purdue University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience