The Directions Group
Pamela McClain is an accomplished senior-level consultant and strategic partner with extensive experience in market research and client consulting, currently serving as Senior Vice President, Group Director, and Owner at Directions Research, Inc. since March 2013, where responsibility includes managing a portfolio of global and national accounts valued at $12MM-$15MM. Previous positions include Vice President roles at The Nielsen Company, focusing on global consumer insights, and client consulting for Procter & Gamble, as well as at BASES, where leadership in client consulting and project execution was demonstrated across various CPG and pharmaceutical clients. Pamela McClain holds a Bachelor of Arts in Marketing from Cedarville University, graduating summa cum laude with a 4.0 GPA.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience