The Directions Group
Sarah Barker is an accomplished Senior Analyst at Directions Research, Inc., with a rich background in survey research spanning over a decade. Previously, Sarah held multiple roles at Comscore, Inc., including Principal Researcher and Research Lead, focusing on custom survey research projects for Health and Pharma clients. Additional experience includes positions as Research Associate at Shugoll Research, Project Director Team Leader at Ipsos Understanding UnLtd., and Project Director at Epic Systems Corporation. Sarah earned an MBA in Marketing from Miami University and a BA in Business Administration with a focus on Marketing from Ohio University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience