The Directions Group
Shannon Frazier, MBA, is an experienced professional with a strong background in project management and data analysis. Currently serving as Sample Manager at Directions Research, Inc. since August 2019, Shannon has prior experience as a Special Project Control Associate CPS at Intelligrated, where responsibilities included collaborating with leadership on process standards and managing B2B e-commerce solutions. Shannon’s career began at The Nielsen Company, managing multiple projects and ensuring quality control as a Senior External Data Collection Coordinator and Field Coordinator. Earlier experience includes a role as a Financial Associate at Citigroup and an internship at WKRC-TV. Shannon holds an MBA from Xavier University and a BA in Telecommunications Management from Howard University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience