The Directions Group
Shantell Powell is an experienced research professional with a strong background in various analytical roles. Currently serving as a Research Analyst at The Directions Group since January 2024, Shantell previously held the position of Research Account Manager at Ipsos North America from December 2022 to December 2023. Shantell's career at The Directions Group began as a Research Assistant, progressing through Associate Research Analyst to Research Analyst from November 2020 to November 2022. Early experience includes an Insights and Analytics Market Research Internship at The Directions Group and a Data Analyst Internship at the Kenton County Airport Board. Shantell also gained valuable skills as a Marketing and Events Intern at Cincinnati CityBeat. Shantell holds a degree in Public Relations and Informatics from Northern Kentucky University, earned between 2016 and 2020.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience