Gurdeep Puri

The Effectiveness Partnership (TEP) helps brands and agencies embed a culture of effectiveness, design effective strategies, align on more effective ways of working, and oversee executions fueled by insightful evaluation. We bridge the gap between the creative world of ideas, inspiration and possibility, and the logical world of analysis, data and reality - maximising the value of creativity. TEP's consultants offer a wealth of experience across change management, organisational structure, brand strategy, advertising, content marketing, storytelling, performance coaching through to econometrics, analytics and insight. TEP's products include brand consultancy, culture triages, strategic navigation and mapping, research and analysis, and a host of upskilling programmes. We have helped drive commercial success in the UK, Europe, Middle East, US and Canada for the likes of Visa, Heineken, Lufthansa, WGB, IKEA, British Heart Foundation, Google and Facebook; and for agencies including Ogilvy, Publicis, Mother, Leo Burnett, Saatchi & Saatchi, Grey, BBH, Wieden & Kennedy and beyond, globally. Talk to us today to find out to find out how we can help you unlock the value of creativity and transform the effectiveness of your organisation.