The Fidelity Bank
Alicia Silla has over 20 years of work experience in the banking industry. Alicia most recently worked as the Chief Product & Marketing Officer at The Fidelity Bank, where they led strategic planning and cross-functional programs. Prior to that, they held the position of Digital Services Development Manager at BB&T, where they were responsible for strategy, digital delivery channels, and website development. Before that, Alicia worked at Wachovia Corp as a Senior Business Systems Consultant, leading the development and support of mortgage point-of-sale systems. Throughout their career, Alicia has consistently collaborated with various teams and successfully implemented products and services across different business segments and delivery channels.
Alicia Silla has a diverse educational background. Alicia obtained their Bachelor's degree in Communications and Marketing from the University of South Alabama. Later on, they attended Wake Forest University from 2014 to 2016, where they completed the BB&T Banking School. In 2020, they pursued further education at the Graduate School of Digital Banking at the University of Wisconsin - Madison and obtained a degree in Digital Banking School.
In addition to their formal education, Alicia has also invested in professional certifications. In 2018, they obtained the Project Management Professional (PMP) certification from the Project Management Institute. In 2016, they acquired the Certified Scrum Product Owner (CSPO) certification from the Scrum Alliance. Alicia also completed certifications in Pragmatic Product Management and Pragmatic Product Marketing from Pragmatic Marketing in 2010. Moreover, Alicia holds an ICAgile Certified Professional certification, and they have attended the Mastering Leadership Dynamics program at The BB&T Leadership Institute.
The Fidelity Bank
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Fidelity Bank is a full-service financial institution with assets of approximately $3.7 billion headquartered in Fuquay-Varina, North Carolina. The Bank owns and operates 57 branches throughout North Carolina, Virginia, and South Carolina. For over 100 years, Fidelity Bank's vision has remained the same; to be the independent, sound, and profitable bank that businesses and families come to first - and bank with for life. BANK FOR LIFE - We earn the loyalty of our customers. Our superior attention to caring and personal service lets us build relationships that span lifetimes - even generations. INDEPENDENT - Fidelity Bank is not for sale. We have been independent for over 100 years and plan to remain that way. SOUND - Our bank is safe and secure. We have superior quality assets and a rock solid capital position. PROFITABLE - Our bank is profitable and growing. We provide consistent healthy returns and we seek out opportunities for growth and expansion. Right By You: It's not just a slogan Nothing is more important to us than the long-term success and financial well-being of our customers. Businesses and families turn to Fidelity Bank because we take the time to find out what is important to them, treat them with respect, and offer all the products and services they need in a friendly environment. Walk into any Fidelity Bank location and you will know you are in the right place. Generations of Fidelity Bank customers can attest to it. People ask why we go to such lengths for our customers. We remind them we do it for our friends. This page is moderated M-F, 8a-5p ET. View our Guidelines: https://www.fidelitybanknc.com/social-media-terms-of-use/