Tatiana Fontes Passos

Tatiana Fontes Passos is a seasoned marketing professional with extensive experience in trade marketing and digital strategy. Currently serving as an Analista Pleno de Trade Marketing at The Fini Company BR since August 2022, Tatiana focuses on managing trade marketing initiatives within the wholesale confectionery channel, emphasizing market intelligence, promotional execution, and client relationships. Previous roles include a tenure at Bardahl Brasil as an Analista Pleno de Marketing, where Tatiana contributed to marketing projects and communication strategies, and earlier positions in digital marketing and trade support at TCL SEMP. Tatiana holds an MBA in Marketing from ESPM, along with a specialization in Digital Marketing and E-Commerce from Senac Brasil, and a Bachelor's degree in Advertising and Propaganda from Centro Universitário Padre Anchieta.