The Founders, Inc.
Seunghyuk Choi currently serves as CEO Staff at 더파운더즈 since July 2024. Prior to this role, Seunghyuk worked as a Program Manager at MUSINSA 무신사 from January to July 2024 and held multiple positions at HYPERCONNECT, including Creator Growth Team Lead and Business Development Manager, from September 2021 to January 2024. Seunghyuk's experience also includes serving as New Business Development Manager at MyRealTrip from February to September 2021, Business Development Manager at HYPERCONNECT from May 2020 to February 2021, and Account Executive at INNOCEAN Worldwide from January 2019 to April 2020. Earlier positions include Education Solutions Specialist at 마이크로소프트, Marketing Intern at LOTTE Confectionery, and Digital Marketing Intern at 이니스프리. Seunghyuk Choi holds a Bachelor's degree in Physical Education from Seoul National University.
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The Founders, Inc.
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NEXT No.1 Brand Builder Established in 2017, The Founders Inc. operates leading consumer brands in Korea, including Anua (skincare), Project 21 (pet supplies), and Fromlabs (hair care). Among these, Anua has emerged as one of the fastest-growing K-beauty brands, renowned for its innovative skincare solutions using natural and dermatologist-approved ingredients. With bestsellers like the Heartleaf 77% Soothing Toner, Heartleaf Pore Control Cleansing Oil, and Heartleaf 77 Clear Pad, Anua has captivated a global audience. Anua's exceptional growth is reflected in its consistent performance across major global platforms, securing the No.1 position in its categories on Amazon in North America, @cosme in Japan, and leading platforms in Korea. Moreover, the brand’s expansion into global markets is accelerating, with confirmed entry into the largest drugstores in the U.S. and U.K., Ulta Beauty and Boots, respectively. This marks a significant milestone in its international growth strategy. The brand continues to outpace competitors, achieving an average annual growth rate of 250%, with a remarkable 483% increase in Q2 sales compared to the previous year. The Founders Inc. is committed to self-sustained growth driven by a customer-centric philosophy and groundbreaking products. With a presence in over 130 countries and a diverse team of 200 top talents. We are on a journey to become the global No.1 Brand Builder. Stay tuned as we continue to innovate and shape the future of beauty.