Sujin Lee

NEXT No.1 Brand Builder Established in 2017, The Founders Inc. operates leading consumer brands in Korea, including Anua (skincare), Project 21 (pet supplies), and Fromlabs (hair care). Among these, Anua has emerged as one of the fastest-growing K-beauty brands, renowned for its innovative skincare solutions using natural and dermatologist-approved ingredients. With bestsellers like the Heartleaf 77% Soothing Toner, Heartleaf Pore Control Cleansing Oil, and Heartleaf 77 Clear Pad, Anua has captivated a global audience. Anua's exceptional growth is reflected in its consistent performance across major global platforms, securing the No.1 position in its categories on Amazon in North America, @cosme in Japan, and leading platforms in Korea. Moreover, the brand’s expansion into global markets is accelerating, with confirmed entry into the largest drugstores in the U.S. and U.K., Ulta Beauty and Boots, respectively. This marks a significant milestone in its international growth strategy. The brand continues to outpace competitors, achieving an average annual growth rate of 250%, with a remarkable 483% increase in Q2 sales compared to the previous year. The Founders Inc. is committed to self-sustained growth driven by a customer-centric philosophy and groundbreaking products. With a presence in over 130 countries and a diverse team of 200 top talents. We are on a journey to become the global No.1 Brand Builder. Stay tuned as we continue to innovate and shape the future of beauty.