The Fun and Fit Company is a food production factory that delivers the highest quality products within its brands: Jumbo, Fun and Fit, and ABC, as well as private label brands such as ARO, Premia, K plus, Rial, Baš Baš, Dobro, Aman, AWT (CRO) and many more. Our product portfolio includes breakfast cereals, snacks (nuts & seeds), basic groceries, and dried fruit.

The company was established in 1991. under the name Florida Bel and at the time was trading unusual raw materials for this region: tropic types of nuts and exotic dried fruit. As demands on the market were changing the company was expanding its scope of work and included thermal processing of the raw materials it was working with.

In 2007. the company was acquired by Delta Holding and it continued its expansion under Delta Food Processing group following the highest standards of production, packaging, and distribution of the products.

In 2016. the company changed its name to The Fun&Fit Company as part of the rebranding process and development of a new corporate identity. This was the beginning of a new chapter which led to many business opportunities, on domestic and foreign markets as well.

Being a valued producer and partner in the region means keeping the highest standards when it comes to product quality, safety, and precarious measurements, which is proven by IFS accordance of 99.32%. We are very proud of our long-term collaboration with the leaders in the industry such as Lidl, Jaffa, Frikom, Štark, Pionir, Moravka, Candy rush, Bambi, and many more.

Our products can be found in Montenegro, Bosnia and Herzegovina, and Macedonia.

Food & Beverage

The Fun & Fit Company

The Fun & Fit Company's headquarters in Zemun, Serbia

The Fun & Fit Company

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