Founded in 2014 by accomplished Marketer, Strategist and Entrepreneur, Amy Kapolnek, the fwrd group is a boutique strategic consulting firm specializing in development and growth strategies spanning business, branding and marketing for forward-thinking startups, fast growing businesses and established namesakes within beauty, wellness, tech and consumer packaged goods.

At the fwrd group, we are masters at designing unconventional yet powerful tactics that amplify the impact of every campaign on every channel, and ultimately, lead to accelerated growth. Which is why for the past decade, our team of highly creative and data-driven experts have been industry leaders at offering high-powered strategic services, individually customized to each client and their needs.

Services include:
*Brand and Marketing Strategy
*Yearly and Go-To Marketing Plan
*Fractional CMO only
*Fractional Marketing Team: CMO + Specialists
*1:1 Strategic Advising

Beauty & Cosmetics

Consumer Goods

Health & Wellness

the fwrd group

the fwrd group's headquarters in New York, United States

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Amy Kapolnek

Carina Whaley

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