The Good Guys
Craig Booth has extensive experience in retail operations and management, currently serving as the General Manager of Retail Operations and Sales at The Good Guys since December 2022. Prior to this role, Craig held various positions at Officeworks from January 2014 to December 2022, including Market Area Manager and Area Manager, focusing on operational leadership and customer experience enhancement in the NSW and ACT regions. Earlier career highlights include serving as Regional Manager at Rebel Group, overseeing 11 stores, and various management positions at Future Sport and Coles, showcasing a strong foundation in team leadership and strategic execution across the retail sector.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.