The Good Guys
Simon James is an accomplished professional with extensive experience in customer experience, operations, and business development. As the General Manager of Customer Experience & Services at The Good Guys since May 2015, Simon has led strategic initiatives involving loyalty programs, technology enhancements, and multi-channel marketing. Prior experience includes consulting as a Strategic Solutions Executive at Aegis Services Australia, where focus was on customer contact solutions, and serving in multiple leadership roles at SPAR Group, Inc., overseeing client solutions, operations, and field teams. Simon’s career began at Officeworks, with responsibilities across store management and project management. Simon holds an MBA in Business Administration and Management from the Australian Institute of Business.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.